Exclusive Workshops from Looky Looky Pictures
Film Impact-in-a-Box
Behind-the-scenes workshops to help you move forward with your film's impact campaign.
Filmmaker
“Thank you for this! It’s been highly informative and helpful to get me thinking about opportunities. 🙏🏽❤️”
Documentary Filmmaker
Meet your instructor, Ani Mercedes!
Hi! I’m Ani Mercedes (she/her), Founder, C.E.O., and Impact Producer at Looky Looky Pictures.
I’m obsessed with helping independent filmmakers reach their most passionate audience!
We’ve worked with and consulted for over 800 filmmakers around the world to implement, advise, and guide them on their film's impact campaign.
We've designed and organized dozens of campaigns for award-winning films with national broadcasts, theatrical runs, and organized screenings for elected officials. We are always working on an active campaign. We don't just teach this, we practice it today. And love it!
We work with stories that go beyond empathy; that aim to participate in the transformational work of building solidarity with (rather than for) the communities they hope to serve.
TAUGHT WORKSHOPS FOR
Filmmaker
“Ani has actually done this before and not only survived, but succeeded in getting the films to the right people."
Jennifer Huang, THIS ADVENTURE CALLED CALIFORNIA
What's inside?
Workshops to help you move forward with your film's impact campaign.
Learn from us and special guests about designing, planning, and creating an impact campaign for your film.
Workshop #1
Endless Audience: How to Align Your Impact Campaign with Your Distribution
🙌🏽 In this workshop, you'll learn:
- 3 foundational elements of aligning your film’s impact campaign with your premiere, broadcast, theatrical run (or other distribution opportunity)
- How to align your impact vision with the practical implementation of an impact campaign
- How to make an impact with or without distribution
Workshop #2
Behind the Scenes of a Film Impact Campaign: Through the Night
🙌🏽 In this workshop, you'll learn:
- How being part of a film impacted the film's protagonists
- How film partners utilize films for social change
- Our protagonist-centered and partner-allied approach to film impact
- Advice for filmmakers who want to move forward with their film's impact campaign
💙 A very special behind-the-scenes look at the national impact campaign for Through the Night from the perspective of the film's protagonists, filmmaker, impact partner, and impact producer:
- Film protagonists Deloris "Nunu" Hogan and Patrick "Pop Pop" Hogan
- Film impact partner, Diana Limongi, MomsRising.org
- Director/Producer, Loira Limbal
- Film impact producer, Ani Mercedes
✨ We did outreach to hundreds of organizations to build transformational partnerships, created the impact strategy in collaboration with the Director and Film Team, and produced and supported dozens of events for the film, including:
- 2 screenings with New York State legislators, who subsequently passed the most consequential budget for New York’s children in recent memory!
- A magical Braintrust/VIP screening
- Los Angeles & New York City impact screenings in the lead up to the theatrical
- National PBS broadcast events
Workshop #3
City Council, Congress, and Beyond: How to Build Transformational Partnerships
🙌🏽 In this workshop, you'll learn:
- How to build transformational (not just transactional) partnerships for your film's impact campaign
- How you can start building partnerships at any stage of production
- How they collaborated with their partners
- Insights for you to start effectively identifying, pitching, and securing partners for your film
✨ You will hear from special guest filmmakers:
- Heather Cassano, Director/Producer, The Limits of My World
- Lisa Molomot, Co-Director and Producer, Missing in Brooks County
- Jeff Bemiss, Co-Director and Producer, Missing in Brooks County
- Jennifer Huang, Director/Producer, The Adventure Called California
Workshop #4
Goals with the Flow: Set an Impact Vision, Goal, and Plan That Brings You Ease and Calm
🙌🏽 In this workshop, you'll learn:
- How to start thinking like an impact filmmaker
- Tap into the impact you hope your film will have
- Reverse engineer your goals with our help
- Mindset shifts that will help you move forward with more ease, calm, and joy in your impact filmmaking practice
BONUS!
🥳 LIVE Impact Open House Invitation!
✨ You'll be invited to join a LIVE invite-only behind-the-scenes LIVE Impact Open House Q&A call with Impact Producer Ani Mercedes, where you can ask questions about your film's impact campaign, anything you learn in the workshop bundle, or about impact in general!
💌 This is a super special treat! We don't record them to create a safe space for open dialogue and we keep them super small so that you get the opportunity to interact!
Filmmaker
“We took our Looky Looky training to heart...
There were SO many moments of clarity."
Jeff Bemiss, MISSING IN BROOKS COUNTY
Filmmaker
"We felt overwhelmed. We had so many goals and hopes for our impact campaign, but didn't know exactly how to pursue them.
Looky Looky Pictures gave us the tools and resources to better articulate and visualize out impact goals as well as execute them successfully."
Daniel Nelson, AND SO I STAYED
Who is this workshop bundle for?
PRE-PRODUCTION & DEVELOPMENT
Set yourself up for success now!
PRODUCTION
This will save you so much confusion!
POST-PRODUCTION
This will bring you so much clarity right now!
DISTRIBUTION
Eep! You needed this yesterday! Join us!
YOUR PURCHASE IS NON-REFUNDABLE.
There are absolutely, positively NO REFUNDS under any circumstances. We will not be able to process any refunds for any reason.
Make sure you understand fully: we have a strict No Refunds policy when you purchase.
Make sure you understand this fully: we have a strict No Refunds policy when you purchase.
By purchasing, you understand there are absolutely no refunds.
Filmmaker
“Right now my work is largely solo, and it's hard to know if you're on the right track.
So having guidance made the difference between going forward, and not.”
Jennifer Huang, THE ADVENTURE CALLED CALIFORNIA