“Thank you for this! It’s been highly informative and helpful to get me thinking about opportunities. 🙏🏽❤️”
Meet your instructor, Ani Mercedes!
Hi! I’m Ani Mercedes (she/her), Founder, C.E.O., and Impact Producer at Looky Looky Pictures.
I’m obsessed with helping independent filmmakers reach their most passionate audience!
We’ve worked with and consulted for over 800 filmmakers around the world to implement, advise, and guide them on their film's impact campaign.
We've designed and organized dozens of campaigns for award-winning films with national broadcasts, theatrical runs, and organized screenings for elected officials. We are always working on an active campaign.We don't just teach this, we practice it today. And love it!
We work with stories that go beyond empathy; that aim to participate in the transformational work of building solidarity with (rather than for) the communities they hope to serve.
Behind the Scenes of a Film Impact Campaign: Through the Night
🙌🏽 In this workshop, you'll learn:
How being part of a film impacted the film's protagonists
How film partners utilize films for social change
Our protagonist-centered and partner-allied approach to film impact
Advice for filmmakers who want to move forward with their film's impact campaign
💙 A very special behind-the-scenes look at the national impact campaign for Through the Night from the perspective of the film's protagonists, filmmaker, impact partner, and impact producer:
Film protagonists Deloris "Nunu" Hogan and Patrick "Pop Pop" Hogan
Film impact partner, Diana Limongi, MomsRising.org
Director/Producer, Loira Limbal
Film impact producer, Ani Mercedes
✨ We did outreach to hundreds of organizations to build transformational partnerships, created the impact strategy in collaboration with the Director and Film Team, and produced and supported dozens of events for the film, including:
2 screenings with New York State legislators, who subsequently passed the most consequential budget for New York’s children in recent memory!
A magical Braintrust/VIP screening
Los Angeles & New York City impact screenings in the lead up to the theatrical
✨ You'll be invited to join a LIVE invite-only behind-the-scenes LIVE Impact Open House Q&A call with Impact Producer Ani Mercedes, where you can ask questions about your film's impact campaign, anything you learn in the workshop bundle, or about impact in general!
💌 This is a super special treat! We don't record them to create a safe space for open dialogue and we keep them super small so that you get the opportunity to interact!
There are absolutely, positively NO REFUNDS under any circumstances. We will not be able to process any refunds for any reason. Make sure you understand fully: we have a strict No Refunds policy when you purchase.
Make sure you understand this fully: we have a strict No Refunds policy when you purchase.
By purchasing, you understand there are absolutely no refunds.
“Right now my work is largely solo, and it's hard to know if you're on the right track.
So having guidance made the difference between going forward, and not.”