Deadline: February 29, 2023

Apply before Thursday, February 29, 2023 at 11:59 PM Eastern

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GUIDED CAMPAIGN

Ready to move forward with your film's impact campaign with clarity, ease, and joy?

Tell us about your film to get started!

Apply Now

GUIDED CAMPAIGN

Ready to move forward with your film's impact campaign with clarity, ease, and joy?

Tell us about your film to get started!

HEAR FROM DOC FILMMAKERS,

WHO WE'VE HAD THE HONOR OF SERVING!

HEAR FROM DOC FILMMAKERS,

WHO WE'VE HAD THE HONOR OF SERVING!

Tell us about your film to get started!

DO ANY OF THESE SOUND FAMILIAR?

DO ANY OF THESE SOUND FAMILIAR?

  • You feel isolated and overwhelmed with your film's outreach and impact
  • You feel like you're reinventing the wheel every time--you have opportunities, but feel unable to proactively plan anything
  • You know an impact campaign is a great way to reach people but the nature of what goes into that is vague
  • You have a few things in place (website, social media, a few screening opportunities) but still feel like you need a cohesive strategy that aligns with the film's goals
  • You have (or had) a big opportunity (broadcast, festival premiere, theatrical run) but you're not sure how to make the most of it or it past and didn't have the impact you were hoped for

I'm here to tell you it doesn't have to be this way

Keep reading -- you're in the right place. :)

RESULTS OUR CLIENTS HAVE HAD

INTERNATIONAL
SCREENING TOUR

Launched both national and international screening tours (as even a team of 1) while working *less*

VIP PARTNER SCREENING/BRAINTRUST

Organized invite-only VIP partner screenings, resulting in a dozen key partnerships secured

IN-PERSON &
VIRTUAL EVENTS

Organized virtual and in-person events and screenings led by partners

RESULTS OUR CLIENTS HAVE HAD

INTERNATIONAL
SCREENING TOUR

Launched both national and international screening tours (as even a team of 1) while working *less*

VIP PARTNER SCREENING/BRAINTRUST

Organized invite-only VIP partner screenings, resulting in a dozen key partnerships secured

IN-PERSON &
VIRTUAL EVENTS

Organized virtual and in-person events and screenings led by partners

IMAGINE HOW YOU WILL FEEL ONCE YOU HAVE...

  • Partners you can turn to for the life of your film
  • Screening requests are automated
  • Complete alignment and clarity with your film's impact goals
  • A set rate for your bookings
  • A system in place for booking virtual and in-person screenings
  • Celebrating and joy built into your film's rollout
  • You take charge of your film's life, instead of only depending on gatekeepers of festivals and distributors

AND MORE

IMAGINE HOW YOU WILL FEEL ONCE YOU HAVE...

  • Partners you can turn to for the life of your film
  • Screening requests are automated
  • Complete alignment and clarity with your film's impact goals
  • A set rate for your bookings
  • A system in place for booking virtual and in-person screenings
  • Celebrating and joy built into your film's rollout
  • You take charge of your film's life, instead of only depending on gatekeepers of festivals and distributors

AND MORE

INTRODUCING

GUIDED CAMPAIGN

A one of a kind program that helps you significantly move forward with your film's impact campaign through a proven system.

INTRODUCING

GUIDED CAMPAIGN

A one of a kind program that helps you significantly move forward with your film's impact campaign through a proven system.

We created Guided Campaign based on years of experience of specific strategies we have uses to secure film partners, help filmmakers go from burned out and unsure to a confident independent filmmakers taking control of their film's impact and career.

GUIDED CAMPAIGN FILMMAKER RESULTS

7,900 households participated in week-long event during PBS broadcast, launching screening tour

"I'm in awe of how much I learned during this program. I didn't even know what I didn't know.

"I left feeling incredibly empowered - both in terms of creating impact, and seemingly unrelated things like my ability to use new tech...7,900 households participated in my week-long [impact event] - I still can't believe it."

ANNIE KAEMPFER, DIRECTOR/PRODUCER, THE FALCONER

GUIDED CAMPAIGN FILMMAKER RESULTS

VIP partner screening/Braintrust, leading to key decision makers and theatrical run partners

“...our VIP partner screening event was a major milestone for us. We took our Looky Looky training to heart, and the event was a complete success. There were SO many moments of clarity."

JEFF BEMISS, DIRECTOR/PRODUCER, MISSING IN BROOKS COUNTY

"...already one of the follow up emails lead to someone offering to put us in touch with [key decision makers]. It feels good to be moving forward after working on the film for 5 years.

LISA MOLOMOT, DIRECTOR/PRODUCER, MISSING IN BROOKS COUNTY

GUIDED CAMPAIGN FILMMAKER RESULTS

VIP partner screening/Braintrust, leading to key decision makers and theatrical run partners

“...our VIP partner screening event was a major milestone for us. We took our Looky Looky training to heart, and the event was a complete success. There were SO many moments of clarity."

JEFF BEMISS, DIRECTOR/PRODUCER, MISSING IN BROOKS COUNTY

"...already one of the follow up emails lead to someone offering to put us in touch with [key decision makers]. It feels good to be moving forward after working on the film for 5 years.

LISA MOLOMOT, DIRECTOR/PRODUCER, MISSING IN BROOKS COUNTY

GUIDED CAMPAIGN FILMMAKER RESULTS

Organized virtual screening & launched screening tour with film that had already been out for 2 years

"The Q&A was amazing! For weeks afterwards, people were emailing me... I'm very proud of putting this together..."

"...this program is helping me build self-care into my process and I am feeling much better about doing this work because of it."

HEATHER CASSANO, DIRECTOR/PRODUCER, THE LIMITS OF MY WORLD

HERE'S THE TRUTH

If you have the skills to make a film, you have the skills to run your film's impact campaign better than anyone else could--with the drive and passion you uniquely have for your film.

You just need a little guidance, so you don't feel like you're reinventing the wheel.

Apply Now

BEFORE

Guided Campaign

  • "...isolated, overwhelmed, unsure of what my goals should be. I was seeking guidance, experience and community."
  • "We have all of these great ideas and plans in theory, but I'm not really sure how to execute them...and I'm terrified that after all of these years trying to make the film, and the [protagonists] trusting me with their legacy, the film will come and go quietly into the night and won't have the impact that I want it to have."
  • "I had some partners and some successful events but had no way of consolidating or streamlining what I was doing. I felt like I was reinventing the wheel with every event."
  • "I had only the vaguest notion of how to do this [an impact campaign] though, and the thought of trying to form partnerships is both bewildering and terrifying."

AFTER

Guided Campaign

  • "I had such an outpouring of response from the community which also has given me new insights on the film and am now preparing for a panel."
  • "It's been amazing to get so much engagement around the film."
  • "I have a very clear roadmap on how to proceed. I know technical tools to make things easier, I have templates to get me started (so much better than starting with a blank page)..."
  • "I know strategies for engaging people in different ways and how to think about what I'm trying to accomplish. "
  • "I had a huge mindshift change  because of Ani's detailed feedback on my impact strategy where she helped me focus my campaign in a way that was more true to me and my intent for my audience."

THE ONLY CURATED COMMUNITY ON THE INTERNET OF EXCLUSIVELY DOC FILMMAKERS LEADING THEIR FILM'S IMPACT CAMPAIGNS.

THE ONLY CURATED COMMUNITY ON THE INTERNET OF EXCLUSIVELY DOC FILMMAKERS LEADING THEIR FILM'S IMPACT CAMPAIGNS.

The Guided Campaign program community is where impact-centered filmmakers hang out!

You’ll be surrounded by filmmakers who are actively working on their film's impact, who take action, and who are as much about powerful impact as powerful filmmaking. This is something that we get feedback on constantly, the caliber of clients we work with.

Clients share wins and behind the scenes of how they are getting their results so, in addition to learning from us, you are also learning from other filmmakers in the group!

In my 12 years of independent documentary filmmaking your program is the greatest support I have ever experienced!

Thank you for all that you do and keep up your amazing work 🤗

MAE THORNTON MEHRA, PRODUCER, BEING MICHELLE

HERE'S HOW WE'LL DO IT

HERE'S HOW WE'LL DO IT

CUSTOM SUCCESS PLAN + MILESTONE PRIZES + PERSONAL REVIEWS

"Your feedback on my website was incredible! My website looks so much better now, I love it."

You'll have an onboarding where we'll create a customized personal 6-month success plan with you. You will work towards key milestones and earn program bonus and prizes as you accomplish them. You can also submit impact-related materials for personalized feedback from our team throughout the program.

COACHING PROGRAM WITH WEEKLY STRATEGY CALLS

"...having guidance made the difference between going forward, and not."

While there are groups out there with a large mix of filmmakers, we felt passionately about creating a more curated community that is hyper focused on impact-centered stories, so you can go deeper with your film's impact, the incredible potential your film can have in reaching people who will be best served by the story!

6-MONTH ACCESS TO A PRIVATE FACEBOOK GROUP

"I was trying things with no feedback and no community. GC changed that! Now, I have the ability to ask Ani and my peers about things I'm worried about or for feedback when I try something new."

Get feedback, ask questions, celebrate wins, and more in the group so you always feel supported, both by your like-minded peers and our team! We actively engage with you in the Facebook group with you!

6-MONTH ACCESS TO RECORDED CONTENT, TECH TUTORIALS, CHECKLISTS, TEMPLATES

"I just updated my website to put a screening request form on several pages, very helpful to have the walk through of that. Thank you!"

Watch lessons at your own pace! You get instant access to all of the Guided Campaign lessons after you enroll, along with tech tutorials, checklists, turn-key templates, and examples from successful campaigns.

Guided Campaign is a great way to take charge of your film's life, instead of waiting for the gatekeepers of festivals and distributors.

It gives you a way to reach people who will be excited by your film.

JENNIFER HUANG, DIRECTOR/PRODUCER, THE ADVENTURE CALLED CALIFORNIA

HERE'S WHAT WE'LL DO TOGETHER IN THE GUIDED CAMPAIGN PROGRAM:

HERE'S WHAT WE'LL DO TOGETHER IN THE GUIDED CAMPAIGN PROGRAM:

  • Design your film's impact campaign to be community-centered and accounts for distribution deals you already have, or are hoping for
  • Determine the messaging, branding, and timeframe of key impact events
  • Design the elements of your unique film's impact campaign - what are you impact hopes and dreams? what partners do you have on board or still want to reach?
  • Create a campaign that does NOT take up all of your time, even though you have lots of screenings happening they can be booked automatically
  • Setup all of our operations related to managing your impact campaign. This is huge - we will be actually giving you tech tutorials and templates to streamline your impact campaign.

Phase 1

PLAN

Design an impact strategy and key impact event that aligns with your film, your personal goals, the community it's in serve to, and any distribution or festivals you may already have. We will help you structure your campaign so that it is low-maintenance for you, while delivering an amazing experience and results.

*Includes templates for outlining your strategic plans, impact goals, and more.

Phase 2

DELIVER

Deliver a key impact event (in-person, virtually, or hybrid) with partners excited to utilize your film as an impactful tool! You will create a perfect partner pitch so they are excited to join your campaign. We will help you set up a process so your impact event is turnkey and as streamlined as possible while delivering an amazing experience and results.

*Includes partner pitch templates, screening event templates, and more

Phase 3

AUTOMATE

Build the simple system to create an audience of raving fans and screenings hosts for your film. We’ll help you make your film's campaign as automated and organized as possible. We help you replace your time & energy with simple systems that do all the heavy lifting. We take the variables and guesswork out of it.

*Includes templates for your screening booking process, marketing, and more

WE ARE OBSESSED WITH OUR CLIENTS RESULTS

WE ARE OBSESSED WITH OUR CLIENTS RESULTS

WANT TO START IGNITING
THE IMPACT YOU HOPE FOR?

Ready to feel clarity and less burn out?

WANT TO START IGNITING
THE IMPACT YOU HOPE FOR?

Ready to feel clarity and less burn out?

Guided Campaign is for documentary filmmakers who are ready to move forward with their films' impact campaign! If you're tired of figuring things out on your own, feeling burned out, reinventing the wheel, then we can help you.

It's 100% possible for you to feel confident, professional, energized, and joyous as you release your film into the world.

After having launched and run dozens of impact campaigns and coaching hundreds of filmmakers on their own campaigns, we have a system in place and now want to teach you, the filmmaker best positioned to move it forward, how to do the same.

Don't see a form above? CLICK HERE

COMMON QUESTIONS ABOUT ENROLLING

COMMON QUESTIONS ABOUT ENROLLING

I'm really just looking for one-on-one consulting, do you offer that?

You will get better results from Guided Campaign than you would from one-on-one consulting, piece-meal webinars, or a group that does not provide you with personalized feedback and guidance! In Guided Campaign, you get direct access to Ani and our team on our weekly group coaching calls and guidance through personalized weekly feedback on your impact materials. You’ll also have 24/7 access to the private filmmaker community and our team on the Facebook group.

What if I'm just a 1-person team?

This is perfect for you! Most filmmakers in the program are a 1-person team. You’ll get guidance if you feel confused, lost, or overwhelmed. You won’t be alone anymore. You will have a community you can turn to.

What is the time commitment per week?

This is up to you and your pace. We give you recommendations for the time to spend in each step of the process - but you can go as quickly or slowly as you like. Most filmmakers complete their key impact event within 3-5 months. You have the program for 6 months - so we built in buffer time for you! As long as you keep moving forward - you can get results from this program.

Can I just enroll without telling you about my film?

No. We only work with film and filmmakers we genuinely believe we can best serve and will be an addition to this curated community. So we select those we believe we can genuinely help before inviting you to enroll into the program.

I have more questions. Can I reach out?

Yes! Send us a message using the live chat at the bottom right of this page, or on Facebook or Instagram.

WHO IS THIS PROGRAM FOR?

All filmmakers of any experience level & production stage are welcome!

WHO IS THIS PROGRAM FOR?

All filmmakers of any experience level & production stage are welcome!

  • A 1-PERSON TEAM, LONE-WOLF FILMMAKER
    You are a team of one and seeking guidance!
  • FIRST-TIME FILMMAKERS
    These lessons will save you so much confusion for your entire film career.
  • ESTABLISHED FILMMAKERS WITH A TEAM AND DISTRIBUTION DEALS
    You’ll wish you would've had this sooner!
  • ANY TYPE OF SCREENINGS >> IN-PERSON, VIRTUAL, THEATRICAL, BROADCAST...
    The program is film length and screening format agnostic, so if you’re making a documentary film that you hope creates an impact in the world, then this program can help you.

PRE-PRODUCTION & DEVELOPMENT

Set yourself up for success now!

PRODUCTION

These will save you so much confusion!

POST-PRODUCTION

This will bring you so much clarity right now!

DISTRIBUTION

You needed this yesterday! Get started now!

The things I valued from the program are the structure/framework for strategizing the campaign, the accountability and support to actually do it, and the confidence in knowing I was on track. So having guidance made the difference between going forward, and not.

This goes beyond what you would get from just a recorded webinar and it's been invaluable.

JENNIFER HUANG, DIRECTOR/PRODUCER, THE ADVENTURE CALLED CALIFORNIA

MEET YOUR INSTRUCTOR,
ANI MERCEDES!

MEET YOUR INSTRUCTOR,
ANI MERCEDES!

Hi! I’m Ani Mercedes (she/her), Founder, C.E.O., and Impact Producer at Looky Looky Pictures.

I’m obsessed with empowering independent filmmakers in reaching their most passionate audience! 

We’ve worked with and consulted for hundreds filmmakers around the world to implement, advise, and guide them on their impact production efforts for their film.

We work with stories that go beyond empathy; that aim to participate in the transformational work of building solidarity with (rather than for) the communities they hope to serve.

I created this program because too many burned out filmmakers come to feeling lost after attending countless passive webinars or going down endless rabbit holes of research just to reinvent the wheel. Over 4,000 films are released each year. There is no reason you should have to start from scratch.

You've worked too hard, and for too long to not reach your film's most passionate audience. Give yourself a massive head start. Get started!

You will get everything you are looking for and more than you thought you needed.

This program will deepen your connection to your purpose as a filmmaker and experience and understand the beauty of community.

MEGHNA DAMANI, DIRECTOR/PRODUCER, DREAMS UPROOTED

READY TO MOVE YOUR FILM'S IMPACT CAMPAIGN FORWARD WITH CLARITY, CONFIDENCE, AND WITHOUT OVERWHELM!

READY TO MOVE YOUR FILM'S IMPACT CAMPAIGN FORWARD WITH CLARITY, CONFIDENCE, AND WITHOUT OVERWHELM!

We can't wait to hear about your film!